AUDIENCE
WHO IS THEDailyCandy reader?
The DailyCandy girl is ...
Loyal
| 95% | say, they read DailyCandy every day or almost every day |
A trendsetter
| 90% | say, "People ask me for recommendations on places to go and shopping tips" |
| 89% | say, “If I want or care about it, I am willing to spend money on it” |
| 77% | are always on top of the latest trends and happenings |
| gender | % |
|---|---|
| Female | 96 |
| Male | 4 |
| age | % |
|---|---|
| 18-34 | 58 |
| 18-49 | 86 |
| 25-34 | 45 |
| 25-49 | 73 |
| education | % |
|---|---|
| College graduate | 63 |
| Postgraduate | 30 |
| household income | % |
|---|---|
| $100k+ | 42 |
| $75k+ | 55 |
| $50k+ | 73 |
| marital status | % |
|---|---|
| single | 32 |
| in a relationship | 30 |
| married | 38 |