Who is the DailyCandy Reader?

DailyCandy's e-mail list of 2.6 million subscriptions includes smart, stylish, and affluent women who look to the editorial to find the inside scoop. DailyCandy subscribers have a voracious appetite for what's next, new, cool, and must-have.

96%
are females
62%
are under 35
92%
are college grads or hold graduate degrees
32
Median age
$78k
Median HHI

DailyCandy readers are:

DEVOTED
95% read it every day or almost every day
GENEROUS
61% forward articles to their friends regularly
SHOPPERS
75% bought something they read about on DailyCandy
INFLUENCERS
77% see it first and tell others about what's new and cool
DailyCandy - Audience - Media Kit
SOURCE | DAILYCANDY READER SURVEY | JUNE 2008 | MORE THAN 25,000 RESPONSES