Who is the DailyCandy Reader?

DailyCandy's e-mail list of 2.6 million subscriptions includes smart, stylish, and affluent women who look to the editorial to find the inside scoop. DailyCandy subscribers have a voracious appetite for what's next, new, cool, and must-have.

96%

are females

62%

are under 35

92%

are college grads or hold graduate degrees

32

Median age

$78k

Median HHI

DailyCandy readers are:

DEVOTED

95% read it every day or almost every day

GENEROUS

61% forward articles to their friends regularly

SHOPPERS

75% bought something they read about on DailyCandy

INFLUENCERS

77% see it first and tell others about what's new and cool