Who is the DailyCandy Kids Reader?
DailyCandy Kids is a free weekly e-mail spotlighting the hottest and coolest stuff out there for parents. Our Kids editors discover and test each item — with an eye for gadgets, clothes, and services clever enough to improve the lives of cool parents and kids everywhere.
DailyCandy kids readers are extremely affluent and educated.
- 95%
- are females
- 92%
- are college grads
- 69%
- have an hhi greater than $100,000 per year
Download the DailyCandy Kids media kit- MOMS
- 95% have one or more children
- 27% are expecting a child or plan to have a child in the next 12 months
- DEVOTED
- 94% read DailyCandy Kids every week or almost every week
- SHOPPERS
- 99% spend more than $100 a month on groceries
- 70% spend more than $50 a month on clothes and accessories for their kids
- 65% spend $100 or more a month on clothes and accessories for themselves
- INFLUENCERS
- 86% have recommended products on DailyCandy Kids to friends
- 71% have bought something they read about on DailyCandy Kids
- ACTIVE BUYERS
- 79% will take two or more family vacations in the next 12 months
- 23% plan to buy a new home in the next 12 months
- 35% will likely buy a car in the next 12 months
- 34% plan to buy a new cell phone in the next 12 months
SOURCE | DAILYCANDY READER SURVEY | FEBRUARY 2007 | MORE THAN 5,200 RESPONSES
