Ad Unit Unit Type General Specs Tag
Dedicated
Email 		140-150 words/up to 850 char. N/A Click Command/ 1x1 accepted
Integrated Image (Required) Integrated Image (Optional)  
380x285 gif/jpeg 140x105 gif/jpeg  Click Command/ no flash accepted
Banner (Optional) 160x600 or 300x250 gif/jpeg (Optional) All 3rd Party Vendors
Weekend
Guide 		Banner 50k/ no flash accepted All 3rd Party Vendors 
160x600 or 300x250 gif/jpeg    
Sponsored Link    
50-60 words/up to 380 char. N/A Click Command
Skyscraper 160x160 or 120x600 gif/jpeg 50k/ no flash accepted All 3rd Party Vendors
Sponsored
Link 		50-60 words/up to 380 char. N/A Click Command
Medium
Rectangle 		300x250 gif/jpeg 50k/ no flash accepted All 3rd Party Vendors
Article
Tools 		88x31 gif/jpeg 50k/ no flash accepted All 3rd Party Vendors
Optional Text 10 words/ up to 40 char. (Optional) Click Command
Video
Sponsorship
Video See Digital Video Specs tab  
15-30s pre-roll video    
Email Banner    
160x600 or 300x250 gif/jpeg 50k/ no flash accepted All 3rd Party Vendors
Sponsored Link    
50-60 words/up to 380 char. N/A Click Command
Video Lounge Companion Banner    
300x250 website banner See website 300x250 banner specs All 3rd Party Vendors
Video
Dedicated email
Video    
2-3 min long form video See Digital Video Specs tab Click Command
Copy    
140-150 words/up to 850 char. N/A Click Command/ 1x1 accepted
Required Images    
640x360 gif/jpg video still (50k max file size) 50k/ no flash accepted Click Command
80x60 gif/jpg thumbnail image 50k/ no flash accepted Click Command
Optional Banner 160x600 or 300x250 gif/jpg banner optional All 3rd Party Vendors
ShopTalk
Sponsorship
Copy    
30-40 words N/A Click Command
Integrated Image    
220x165 gif/jpg image 50k/ no flash accepted Click Command
Email Banner    
300x250 or 160x600 gif/jpg 50k/ no flash accepted All 3rd party ad servers
Photo Gallery Image    
336x280 gif/jpg 50k/ no flash accepted Click Command

*Please note that some email servers have security settings that flatten animated gif banners. Please include the full message on the first panel of any animated gif creative to ensure that every reader receives all important information.