You and Mom share the same genes. But the same jeans?
Fake Frivolity makes it cool to wear your pants a little too high.
Bearing the tagline “We used to be mom jeans,” the brand sprung up as a result of Eugy Alliegro and Simonett Pereira’s recycled fashion blog, The Goodwill Project. While raiding thrift stores, the friends stumbled upon mountains of belly button-covering denim. With the mom jeans trend on the rise, cutting their bounty into shorts and adding studs, lace, and animal prints just made sense.
Today, the consistently sold-out line (keep checking back) turns the ghosts of mom jeans past into fashion-forward pieces like the dark and lacy Molly Gray or the shiny and studded Summer Shimmer. Each pair is a labor of love, with Alliegro’s mom even weighing in on the designs.
As for the duo’s next effort, look for high-low skirts in bold patterns.
Your mother would approve.
Available at fakefrivolity.com, $60-$80.
Photos: Courtesy of Fake Frivolity