Online - October 19, 2005

Nice Package

Heidi Gift Wrap

You never judge a book by its cover. (Except for design books.) Or a person by her clothes. (Except for celebrities.) But there’s one realm where surfaces always count: gift wrap.

So investing in some of Heidi Arrizabalaga’s wrapping paper is no frivolous afterthought. The sophisticated, textile-inspired patterns mix happy hues like chartreuse, aquamarine, and fire-engine red with classic warm whites and browns, making even the smallest packages look stunning.

And so you’re never caught in short supply (and thus tempted to dash into the local pharmacy for shredded metallic filler to pad the sack), Heidi plans to offer an online seasonal gift-wrap program where members receive quarterly deliveries of paper, gift notes, and ribbon, all in updated styles that coordinate beautifully with the entire line.

You might say it’s the gift wrap that keeps on giving.

Available online at shopheidi.com.