Online - November 28, 2005

Good ’n’ Plenty

GoodSearch.com

What if the afterlife were just two huge nightclubs?

Some of us would be heading for that high-class club in the sky to be serenaded eternally by Billie Holiday and Kurt Cobain while sipping non-hangover-inducing mojitos. The rest would be sent to a trashy, infernal techno-dungeon and forced to lambada with thong-wearing Mussolini clones. Forever.

Kind of makes you want to do something good, huh? So log onto GoodSearch.com. The new search engine, powered by Yahoo, donates money to your charity of choice every time you search — at no cost to you. When founder Kenny Ramberg realized last year that search engines generated nearly $4 billion in advertising revenue, he started his own, aiming to donate 50 percent of the profits to charity.

It’s easy to use: Just go to GoodSearch.com, enter the charity you want to support in the provided field, and search. Don’t see your favorite cause represented? You can add it. Want to spread the love? Change your charity as often as you like. The search results are as good as those on Yahoo, so you can do your very important research in the same amount of time and carry on with a clear conscience to that dinner party, TV dinner, or VIP room at the hottest club in town.

Though, admittedly, that last option may have lost some of its charm.

To search, go to goodsearch.com.

  Do-Gooder