Miami - January 16, 2008

They’re from France

The Webster Temporary Boutique

In a world called SoBe.
Flip-flops are evening wear.
And no one wears a tie.
Now trois fashionistas françaises are about to shake. things. up.

Milan Vukmirovic worked with Lacroix and Lanvin before helping found the Paris store Colette and working with Tom Ford at Gucci. Laure Heriard Dubreuil was at Balenciaga and YSL. And Frederic Dechnik at Hermès, the Gucci group, and YSL.

Together they’re bringing 30 collections to the newly opened Webster boutique. In the roster: Tom Ford, Prada, Marc, Stella, Proenza, YSL, Alaia, Lanvin, Dolce, and Neil Barrett. Not to mention jewelry by Hermès, Rolex, Ten Thousand Things, and Dinh Van.

But brace yourselves: This is only the temporary store. In April, the real deal opens in the eponymous art deco hotel with more labels, photography, and the Parisian restaurant Caviar Kaspia.

Fashion on Miami Beach: It’s about. to get. serious.

The Webster Temporary Boutique, 919 Collins Avenue, Miami Beach (305-674-7899).