Miami - December 10, 2008

I on the Prize

I on the District Sunglass Boutique Opens

So far this week you’ve seen a chick’s boobs, an elderly man’s bum, and a magician carrying a snake.

You have to protect your peepers from such sights. Or get off South Beach. Or both at new sunglass shop I on the District, the first of its kind in the increasingly swank Design District. (Shout-out, Marni!)

The new boutique carries favorites like Chloé, Lanvin, Oliver Peoples, Chrome Hearts, Proenza Schouler, Tom Ford, and David Yurman. And sure, the specs range from gem-encrusted to classic aviators, but it’s the perks that won us over.

Exhausted from trying a pair on, staring in the mirror, and taking them off? Take a load off your lazy ass at the champagne and organic tea bar.

There are also accessories like Santi jeweled clutches, leather handbags, and skull-print scarves.

Blindfold, anyone?

I on the District, 120 Northeast 40th Street, Design District (305-573-9400). Oliver Peoples and Paul Smith trunk show, tomorrow, 5-9 p.m.