Your sunscreen is a collagen-boosting SPF 50. Your car insurance is ironclad. And when it comes to French letters, well, only super strong and ribbed will do. Precious about your protection? So are the folks at Yakkay, the Danish cycling-helmet company that believes that if anything is worth protecting, it’s your head. But unlike those with other caskets, these guys do it with flair. Helmet shells come with a variety of hat coverings, from safari style to the rather fetching Paris peaked cap. Mix and match as you choose and be smug as you cruise. Because you’ve got an image to protect. And it’s worth shelling out for. Available at Cyclechic Showroom, 58-60 Rivington Street, EC2A 3AU (020 7613 7316 or cyclechic.co.uk). To see styles, go to yakkay.com.