London - November 25, 2009

Papa Was a Rolling Stone

Jade Jagger Jewellery and Fashion Shop Opens

Your best mate’s boyfriend knows someone who knows someone who once hung out with Kate Moss.

You’re pretty sure that makes you as cool as they come.

You’ll still be excited to hear about Jade Jagger’s first standalone shop, which opens tomorrow in Notting Hill. (Where else?)

The ultimate cool girl — what with the actual rock-and-roll heritage, carefree Ibiza lifestyle, exotic good looks and haute-hippy style — will sell her namesake fine jewellery line (gold totemic skulls and bold graphic designs) and a new collection of beautiful beaded boho-luxe dresses in limited-edition colours.

The store itself — much like Jade — is elegant yet avant-garde, with delicate dusky pink walls, black skirting and golden pillars and mirrors.

Excited?

Or just jaded?

Jade Jagger Studio, 43 All Saints Road, W11 1HE (020 7792 1888 or jadejagger.co.uk).

  Limited Editions