The food truck: a rolling economic model of efficiency and deliciousness (hungry New Yorkers, ambitious chefs, limited capital).
Reducing overhead further: Blake LeTour of Vittles ’n’ Whips food lowrider.
The former social media consultant’s baby — a Craigslisted 1983 Buick Regal — rolls out today. Besides the obvious modifications (refrigerator in the backseat, grill in the trunk, shaved handles, carstache), LeTour got a custom Pendleton pearl exterior and a Megabass subwoofer for blasting Girl Talk.
Expect a lowbrow locavore menu: hamburgers on tortillas with avocado mash and ham fondue poppers are forthcoming; vegan brats on bacon rolls are available to start.
The idea first bounced into his head during a fortuitous DVR mash-up of Pimp My Ride and Ina Garten’s Barefoot Contessa.
It’s a cash (money) only business, but LeTour will accept following him on Twitter as payment for your first visit.
Follow @vittlesnwhips on Twitter.
Photo: Marrtinez / Flickr