It took Evan Bloom and Leo Beckerman a year’s worth of pop-ups before they could put down roots: Their Wise Sons Jewish Delicatessen opens today in the Mission.
Beckerman entices passersby from the display window, where he shapes traditional Jewish breads (rye, challah, chocolate babka, rugelach, and bialy) for sit-down service or takeout (matzo ball soup and meats are also available to go).
Take a number at the quick-serve counter and mosey into the former taqueria, now outfitted with a half-open kitchen, self-serve bottomless coffee station, family photo wall, and gallery of Yiddish albums. Nosh on Beauty’s Bagels sandwiches and challah French toast for breakfast; Cobb salad, pastrami burgers, or smoked (on-site) turkey clubs for lunch. Roast brisket and stuffed cabbage are on deck for dinner (coming soon).
Can we get a mazel?
Wise Sons Jewish Delicatessen, 3150 24th Street, at Shotwell Street (415-787-3354 or wisesonsdeli.com).
Photo: Molly DeCourdreaux / Courtesy of Wise Sons Jewish Delicatessen