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entertainment

The How-To Mompreneurs Have Been Waiting For

"Mom, Inc.," by Meg Mateo Ilasco and Cat Seto

mom, inc. book!

Mom Pop Quiz

While pretending to work, you are actually dreaming up:
a) An irresistible recipe for chocolate ganache cupcakes.
b) Invitation designs for your next soiree.
c) An essay about the cultural subtext of preschool drop-off.

If your answer was any of the above, consider Mom, Inc. required reading. The start-your-business manual speaks to closeted bakers and bloggers, designers and artists, would-be shopkeepers, photographers, and party planners.

SF creative types Meg Mateo Ilasco and Cat Seto, both mothers and entrepreneurs familiar with the challenges and rewards of self-employment, wrote the book with moms in mind.

Mom, Inc. covers the business bases, from idea conception and planning to networking, marketing, and, of course, turning a profit. Sections devoted to products, services, e-shops, and blogging lay out essential info, and interviews with go-getter moms behind brands like DwellStudio and Skip Hop add useful insight and inspiration.

Which leaves one question: What are you waiting for?

Available online at chroniclebooks.com, $17.

Photo: Courtesy of Meg Ilasco