JF 150 Launches

150 shades of awesome

jf 150!

Let’s crunch some numbers.

96: Approximate times we’ve visited local design team Jesse Finkelstein and Katie King’s Greenwich Village shop and wanted to buy everything but don’t have the dough.

150: The max amount of bucks any item costs from JF 150, the new lower-priced sibling to the duo’s JF & Son line.

2: Weeks between new design releases. For the launch, they stuck to dresses and bags, but anything from shorts to jewelry could be in the works. (On deck: short-sleeved button-down men’s shirts.)

5: Versions of a mod banded shift produced for round one (like airy mint and navy, peach and lilac).

4: Variations on a drawstring beach tote. We want the orange and metallic magenta version.

100: Percent of the pieces are designed and produced in-house.

99: Problems we have (but what to buy next isn’t one).

Available at jfandson.com.

Photos: Courtesy of JF & Son