It’s hard to take kiddie fashion seriously when the models can’t pronounce their R’s. (Weally, it is.)
Let the clothes do the talking at Wunway, a new online outpost for stylish girls ages 1 and up. Founded by three moms — who dress ten kids among them — the site is a collection of comfortable, playful threads meant to be mixed and matched with creative abandon.
The expertly curated shop features around fifteen brands (a combination of international and U.S.-based designers), along with an in-house collection of leggings, tees, and accessories. But you can’t shop by brand. And that’s purposeful. The styling on the site is meant to inspire parents and kids to coordinate outfits in unconventional ways — pairing argyles with polka dots, tulle with cable knit, one brand with another.
No wight or wong.
Available at wunway.com, $10-$100.
Photos: Courtesy of Wunway