We get the call every year. Some guy wants to get his honey a cushy beauty treatment for the holidays. A massage or something, he stammers.
We admit: With so many choices, it’s as bad as mattress shopping. (Almost.) So we picked the brain of Marcia Kilgore, founder of Bliss Spa, to assist in making such a difficult and important decision. Herewith, her recommendations, broken down by personality type.

The Natural: She loves yoga and harbors disdain for artificial sweeteners, but loves products that seem to (whether likely or not), come from the earth. She drinks smoothies and claims not to watch Sex and the City, but her eyebrows are more “now” than “never,” and her nails have clearly “been around the bowl.” Go the “organic” way with a Ginger Rub, a once-over with ginger root and warm essential oils, followed by a wrap in a warming cocoon.
The Possessive Compulsive: You know, the girl who buys everything, has to have everything. (She’s the sort who has Fendis “up the baguette.”) For the Possessive Compulsive, try the Fully Loaded Facial, 110 minutes of cleansing, with light massage and hair treatment.
The Whoa Maintenance Woman: That hedonista who loves anything that has to do with spa, gets shivers when near a spa, chants the word spa as her mantra. Show your Whoa your unwavering support of her habit: Give big with a Hot Salt Scrub, a right-on rubdown with rosemary, lavender, and eucalyptus oils dissolved in a sea-salt scrub.
The Blissnesswoman: Busy. Tired. Frantic. She needs the quick fix, because she can’t be bothered with how incredible she feels, she just wants to feel it. Simultanebliss is the Jiffy Lube of the pampered set: a 90-minute facial, manicure, and pedicure. It’ll have her feeling fine in no time.