New York - February 18, 2001

Oral Fixation?

Crest Whitestrips

Okay, so we have a thing about oral hygiene. (All that candy?)

Back when, we showed you the latest rage in Britain. But, while it’s impossibly cute, the legendary FuzzyBrush can only take you so far…

Now we say, whiten!

For those of you who intend to keep on indulging in red wine, coffee, and whatever vices you must but don’t jive with the idea of spending a month’s salary on some expensive whitening procedure (or running around the house with a mouth guard crammed in your trap)…

We’ve found a new obsession.

Crest Whitestrips, a tooth-whitening system that’s actually fun to use. The tape-like strips (think Scotch tape for your teeth) are $44 for a box of 56 treatments, and are available at your local drugstore. Apply twice daily, and in a few weeks you’ll look like you spent hundreds being bleached by a Park Avenue DDS.