New York - May 16, 2001

Lucky Sevens

Seven jeans

First there were Levi’s. But the fickle fashion set was restless.

Along came Lees and Calvins. Then Jordache, Sergio Valente, Guess, and Gap. Then Earl. Then Frankie B. (For those who wanted to spend a C-note or two, there was Helmut Lang and Marc Jacobs.)

Just when you thought there wasn’t another cut to be made, Seven Jeans have hit the scene, and—holy denim—have they hit hard. Just try to find a pair in stock. Seven is more than a trend, it’s a full-blown phenomenon.

What makes them all that? Is it the low-rise, boot-cut, slimming booty-licious fit? The perfectly worn-in faded material? Says one convert, “Sevens make me feel like a supermodel, and they’re so comfy I can do cartwheels in them!” Cartwheels? Okay…

As long as they hold at the seams.

Available online at shopbop.com