Beachgoers sick of seeing the same old same old on the sands of Eastern Long Island can now rest easy.
Yes, faster than you can say “Get down!” INCA, the 4-year-old bag company, started by Stephanie Hirsch, has come out with the uniquely named INCA Disco beach mat. While we don’t know what the heck the “disco” refers to (as far as we know, polyester pants do not mesh well with ocean culture, they stick to your bum, and we have yet to spot Travolta on Georgica Beach), we do know that the three-and-a-half-by-four-and-a-half-foot mat, made of colorful recycled plastic, is easily the best beach innovation since your dermatologist zapped all those butt blemishes.
Even better, it’s portable and easily rolled up and slung over the shoulder (kind of like one of those tube-top-wearing P.R. peons after too many Cosmopolitans), and come winter it can easily be used as a folding screen for a bit of privacy in the sprawling 400-square-foot pad you share with three other cash-strapped New Yorkers.
So instead of accidentally blinding some Fortune 500 tyke with the detritus from your raggedy towel, just hold up this wonder of modern fashion, and let the pesky granules of sand slip right off?no vigorous shaking is necessary. Unless, of course, you think the aforementioned tyke might appreciate some vigorous shaking.