New York - November 20, 2001

A Nickel For Your Thoughts

Nickel Men's Spa

What’s the one about wanting to belong to a club that won’t have you? At the latest pampering haven, we’re not invited, and we want in!

Guys, you’ve lucked out. First, we tipped you off on Male Vanity 101. Now you get your very own day spa. No girls allowed. Unless, that is, they’re giving facials and manicures. (How’s that for male fantasy?)

Already a hit in Paris, Nickel Spa has just opened its first Stateside outpost. (By the way, it’s pronounced “nee-kel” and is French slang for “spotless.”) Located in a former bank, the two-story chrome sanctuary is high-tech industrial cool and has a retail store on the ground floor. (Nickel’s famous Amuse-Gueule cream is a secret cure for hung-over skin.) Coming soon: a water bar serving trendy H20 from around the world.

Our Lucky Male Spy entered the spa and emerged with perfectly groomed nails and glowing skin. “Best facial of my life!” he raved. “I’m coming back for the sports massage and body scrub.”

Great — now this guy looks better than we do.

For the next two weeks, bring in a copy of this page and get 15 percent off your first treatment. (Nickel also has Happy Hour specials for boys playing hooky from work.)

Nickel Spa, 77 Eighth Avenue, at 14th Street (212-242-3203).