New York - December 19, 2002

Sock Opp

Sock-of-the-Month Club

Wine of the month. Book of the month. Bacon of the month. ‘Bama pie of the month.

Yikes! As if rent check of the month, Amex bill of the month, and a little hello from your unreliable-cell-phone provider weren’t bad enough. Which Einstein decided the monthly cycle is something to celebrate? How about a regular fix of something useful?

Like socks.

You know the cycle: The minute a pair hits the laundry, one gets divorced from its mate (and presumably goes home to live with its parents). Eventually, your sock drawer starts to look like a lonely hearts club.

Hence the brilliance of BlacksocksUSA.com, a “sockscription” service. Made in Italy and available in knee-length or mid-calf, socks are delivered in shipments of three pairs three, four, or six times per year. Okay, so it’s not exactly once a month, but heck, that’s why we like the gimmick. It defies reason.

And … while geared toward men, every lady deserves a break from at least one monthly cycle.

Sockscriptions are available online at blacksocksusa.com.