New York - November 26, 2002

Mix Fortune

Bootlegging Online Music Craze

From simple principles genius is born.

For example, chocolate and peanut butter. Up there with Newtonian physics.

Or take bootlegging. The latest online music craze involves amateur DJs inventing new songs by mixing together old ones. It’s “Bootylicious” lyrics to the tune of “Smells Like Teen Spirit.” The result? Songs more clever than a Reese’s peanut butter cup, edgier than imesh.com, and great to listen to.

This isn’t about P. Diddy sampling Diana Ross. This is Kylie Minogue blended with New Order, Celine Dion with Sigur Ros, Pink with David Bowie, Missy Elliot with Metallica. Unexpected. Hilarious. Rocking. You have to hear it to believe it. (In fact, hop to it. Someone is going to ban this soon.)

If you can’t do the download, buy the import CD 2 Many DJs. (Pretentious DJs globe-trotting through fancy-hotel lobbies? So last year.)

But knowing you, you’ll be inspired to start making your own mixes. Beck meets Hanson, anyone?

Get started with these sites: Ritmic (in Spanish but pretty self-explanatory) and Dsico.

2 Many DJs is available online from townsend-records.co.uk.

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