New York - August 21, 2002

Juicy Self-Love

Embroidered Juicy Sweats

Everybody likes to see her name in print.

The lucky few get to see theirs in bright lights.

The common folk? Well, we get stuck doing our own self-promotion. Which might be why we put our names on everything: toenails, sneakers, T-shirts, and even (God help us) toilet paper.

Recently, worlds collided when a very boldfaced name (Madonna) had her nickname (Madge) embroidered on a Juicy sweatsuit. (Oh, the special treatment celebrities get.) But — aces! — now the service is available to everyone, courtesy of Shopbop.com. Sport your initials or your name (in colors like dark brown, tan, silver, black, and slate blue) on your favorite oh-so-laid-back Juicy getup.

And don’t hate the most fabulous of material girls for being unable to go one outfit without making a statement. Her ego is only human, after all.

Available online at shopbop.com.