It’s not easy being Samuel Jackson. Especially when you’re not the Samuel Jackson. As in the Coolest Man Alive. As in Pulp Fiction. As in the only guy who could play a character named Mace Windu and not make us giggle. You don’t want to share a name with that dude.

Unless you’re Samuel Jackson, the proprietor of a SoHo shop called, well, Samuel Jackson. Because then you’re kind of a kick-ass guy in your own right. As we discovered, this SJ, with partner Natti, earns cool points as a purveyor of butter-soft handmade leather and suede messenger bags, portfolios, clutches, and purses, as well as sexy-as-hell clothing, like ’70s-style drop-shoulder and cowl-neck knit dresses and tops (nicely priced, to boot!). And you can have just about anything custom made. We’d say the Samuel Jackson Design Company definitely lives up to its name. Just ask Courtney Love. She’s a regular.

Yes, the Courtney Love.

Samuel Jackson Design Company, 31 Crosby Street, between Grand and Broome Streets (646-613-9379). Open Monday through Saturday noon to 8 p.m.