New York - June 16, 2003

Girl Scouts

FinderGuy Locator Service

MUST. FIND. BESPOKE. TIES. NOW.

Who you gonna call? Asprey? Ferragamo? Seize sur Vingt?

Shopping crises suck. You know what you want (a two-pocket Marc Jacobs clutch, Zoe bras, vintage Batman toys). You just don’t know which of the zillion shops in this big fat city has it. And, frankly, Batman deserves only so much effort.

Unless you hand the task over to FinderGuy. E-mail your request, and they’ll find it. How do they know where to look? Before launching, the founding guys (who are actually girls — two former fashion and ad execs) spent half a year scouting every boutique and shop in town. It paid off: Their success rate is around 90 percent. And if they can’t find it, they offer darn good alternatives. Best of all, they do it for free.

Their cutest needle-in-a-haystack find: A reader asked for “a toy my husband had when he was a kid, a cow that you can milk by putting in a pill and water.”

Too vague? Nah. Not even Milky the Marvelous Milking Cow could stump them.

Find the girls online at finderguy.com.