New York - September 02, 2003

Farmer's Market

Farmer Industry, One-of-a-Kind Jeans

How is it that a four-dollar secondhand skirt snags more compliments than a pricey mini from Barneys?

Duh. It takes patience and a keen eye to mine a diamond in the rough. All you had to do for the mini was let a shop girl woo you and put a dent in your AmEx.

Let Farmer Industry do the fieldwork for you. The new crop of one-of-a-kind jeans and soft cords are made from dead-stock, vintage, and recycled fabrics. Sure, everyone and their mother is reworking vintage these days. But Farmer Industry feeds that hard-to-please jean lust with a great fit and a touch of exclusivity: No more than 200 pieces are made from the same fabric, so they really do approximate that thrift-store thrill. Minus the dust and dirty work, of course.

Well, and the four-dollar price tag.

Available at most Bloomingdale’s nationwide. To see styles, go to farmerindustry.com. To order, call 323-856-5100 or e-mail 411@farmerindustry.com. Also available at Intuition, 10581 West Pico Boulevard, between Prosser and Manning Avenues (310-838-4236).