New York - November 28, 2003

Rock the Tote

Bleibtreu Laptop Cases

New laptop, eh? Slick little thang: lots of gigabytes and megabytes, an AirPort, a firewall …

Oh, please. You bought the thing for the iTunes and the one-click shopping.

The more relevant issue: what to schlep it around in now that the hideous “bonus” leather tote it came with is at the bottom of the dumpster. Answer: Bleibtreu (pronounced “blibe-troy”), maker of adorable handmade cases for laptops, Palm Pilots, and cell phones. You can choose from a tempting array of fabrics and patterns (lovely tweeds, felts, and plaids) and colors (bright, saturated reds, greens, and yellows and rich earth tones), and then match your choices with your pick of various eye-pleasing styles.

Could be just the thing to warm up all that sharp, cold, killer hardware.

Which you really couldn’t care less about anyway.

Available online at b-on-b.com.