New York - July 14, 2004

Spin Cycle

Electra Bicycles

It’s that time of year. The shorts get shorter. The tans gets darker. And your ass gets smaller.

Or so you wish.

Electra bicycles, the cutest retro two-wheelers around, are one way to shrink your booty in style. Unlike a vintage bike, whose single gear and uncomfortable seat make cruisin’ a bruisin’ (literally), Electra’s model lets you put the pedal to the metal pleasurably with a smooth-as-buttah gear system, spring-loaded comfort saddles, and coaster brakes. Even better, they come in the grooviest colors — sunset yellow, pink pearl, mint green — and in styles like the Betty, which has whitewall tires and stickers (yes, stickers!) of flames; the Rosie, which comes with rose-tattoo decals; and our personal favorite, the Twiggy, which has kicky tassles and Western-stitched leather seats.

So this year getting your bum in shape should be as easy as riding a … Well, you know.

To see styles and find a retailer, go to electrabike.com.