New York - October 04, 2004

Oh My La La

Myla Sex Store Opens

You consider your look polished and well bred. Everyone else eyes the sweater set, high ponytail, and perfect pedigree and sees a big priss. Even your boyfriend, darling Biff.

It’s time for baby to loosen up a little bit.

Quit yer blushing and take your princess heels to Myla, the London-based luxury sex store that makes very delicate (and very intimate) underthings. It just opened its first U.S. outpost right in your part of the world, on East 69th Street. (Heh-heh. 69.)

Myla’s lingerie is provocative and elegant. Fall’s classic pieces are made from fine French lace, silks, and embroidery; the new spring collection is inspired by French patisseries — peek-a-boo bras, ethereal baby-doll slips, thongs, and camisoles in sugary pinks, yellows, and blues. All this headiness got you feeling bold? Then go for the open knickers, garters, pom-pom G-strings, and silk blindfolds.

Feeling more inspired? Then you’ll love their — what’s the polite word for it? — toys. For the price of a discreet gigolo, you can score a ludicrously expensive, er, enabler like Steel or Pebble. So pleasing to the eye (among other parts), they could double as objets d’art. (“My, what a lovely centerpiece. And it vibrates!”)

Oh, we’re kidding. Don’t get your knickers in a twist.

Myla, 20 East 69th Street, at Madison Avenue (212-570-1590). Available (for her pleasure) online at myla.com.