New York - April 08, 2005

Who You Calling Dirty?

The Laundry Spa

You’ve been going commando for three days. You’re officially O.O.U. (Out of undies.)

If only there were a magical laundry fairy who could wash your clothes for you. (And don’t even think it — Mom does not count.)

Send your clothes to the newly launched Laundry Spa instead. They’ll pick up and deliver your duds like any regular laundry service — with a few critical extras. (You’re not the only one who could use a little pampering now and again.)

Clothes are sorted by type, shrink-wrapped, and delivered in a canvas tote. (Dingy bras and frat-house tees never had it so good.) Aromatherapy options (like lime or lavender scents) are available. And your beaded tank is safe: These diligent folks actually read special-care instruction labels and aren’t afraid to hand wash. (Which is more than we can say for you.)

Evening and weekend hours? No problem. Forty-eight hour turnaround? That, too. (Your clothing shortage will no longer interrupt your social surplus.) A strict no-tipping policy makes for a guiltless leave-it-with-the-doorman option.

It’s that simple.

Now, please, put some panties on.

Available online at laundryspa.com.