New York - March 10, 2000

The Silver Zone

I-Zone Silver Camera

Nike did it with the sneaker.

Then Canon with the Elph .

Nokia did the cell phone.

Motorola’s on it with the two-way pager.

Now, we ask, what company hasn’t shimmied up their gadget by splashing it silver?

As of this week, the answer ain’t Polaroid. Witness two groovy cams just out from the people that first brought us instant visual gratification. Capitalizing on the popularity of the much-hyped I-Zone sticker-cam, Polaroid has issued a special sleek silver edition; they’ve also given its retro sibling, the Joy Cam, a similar treatment.

Can the white gold editions be far behind?
(Not for $24.99.)