New York - June 22, 2005

One-Stop Shopping

Shop Caravan

On location.

It always seems like such a glam idea. Free donuts, ass-kissing P.A.s, a private trailer that follows you wherever you are shooting.

Or, in a clever new retail twist, shopping.

Take the privacy of a movie trailer, the instant satisfaction of an ice cream truck, and the selection at your favorite indie boutique, and you get Caravan, the just-launched one-stop mobile shop, pulling up this summer to a hotspot near you.

The full-service, pimped-out Winnebago fits about ten at a time and stocks hard-to-come-by clothes, bags, accessories, and artwork. The selection changes constantly, but right now Kafi D, Tarsian & Blinkley, and American Retro are riding shotgun. The truck also has wi-fi, laptops, a surprisingly big dressing room, and personal styling services.

So personal that they’ll even come directly to you. Ordering the Caravan is a great way to entertain yourself and your friends (and an excellent way to impress your visiting Aunt Matilda). Book ahead, and they’ll drive to your office, your apartment, your hotel …

And, of course, your movie location.

When not booked for private shopping, Caravan will be cruising NYC, Brooklyn, and the Hamptons. For a schedule of locations, go to shopcaravan.com.