Market NYC (Symbol: MNY) recently announced their Q3 project: Emerge NYC, a brick-and-mortar complement to MNY’s Nolita weekend bazaar. Industry experts predict this will be the season’s hot strategic opportunity for any Dowdy Jones who needs to revitalize her wardrobe without wiping out free cash flow.
Emerge NYC will house and promote concepts by more than 60 emerging designers, each with his or her own bay, the trade term for display cases or mini boutiques. With this consortium, MNY hopes to gain a foothold in one of the world’s leading markets.
Stock and options will abound in the 3,500-square-foot space, a new twist on department store shopping, where customers buy directly from designers. Key consumer categories — apparel, jewelry, accessories, cosmetics, and eyewear — will be well represented, as will art, flowers, and books.
Although price points are expected to be slightly higher at Emerge NYC than at Market NYC, the hand-selected, limited-edition merchandise is not overvalued. Purchases are expected to retain value long term, and a strong upside is projected for the second half of 2005.
Our recommendation: Emerge NYC is a strong buy.
(DISCLAIMER: Information is for educational purposes only. DailyCandy accepts no responsibility for bad investments or shopper’s remorse.)
Emerge NYC, 65 Bleecker Street, between Broadway and Lafayette Streets (212-358-0255 or emerge65bleecker.com).