New York - November 21, 2005

A Clean Slate

Slate Laundry Service

Perhaps this isn’t the first time you’ve been caught in a laundering scheme.

But, frankly, it should be your last. You’re 25. Quit lugging your basket to your mom’s.

And come clean with Slate, the new all-inclusive laundry service for NYC residents. Note: This ain’t your neighborhood wash ’n’ fold. Slate is perfection-obsessed — from their ecofriendly cleaning technologies to sleek packaging techniques.

And it’s a cinch to partake. Go online and select pickup and delivery times. They’ll send you a hamper for your laundry. (Slate charges you a weekly flat fee, so go ahead and smush as much as you can into that bag.)

Then they’ll pick up, sort, separate, and determine which garments need to be hand- or machine-washed, line-dried, or dry-cleaned. Incredible shrinking jeans, graying whites, and violent wash and dry cycles will become a distant memory.

Two days later, your clothes are delivered — wrapped up, tagged, and good as new. Slate even includes a free gift — usually some cool, local thing the team found and wants to share with you. (We got organic chocolate bars.)

Now this is a much more healthy relationship. You get to air your dirty laundry.

Without getting taken to the cleaners.

Slate (646-261-7613 or slatenyc.com).