Here’s the thing. Like you, we hate gimmicks. But also like you, we love cupcakes.

Love them like we want to have a passionate, scandalous affair with the spongy little delicacies. (Not love them like we want to marry them. Let’s be reasonable.)

And despite the fact that it’s the year of the pie and not the year of the cupcake, we still keep a special place in our cholesterol-laden hearts for Magnolia’s.

Now, we’re not suggesting that you stand in that insufferable line (like a sucker). But do consider the bakery’s new Borba-infused cupcakes. Remember that company? They make mysterious “age-defying water” with “bio-vitamin complex” that purports to get rid of wrinkles, zits,  and other nasty stuff. When Borba magic meets Magnolia magic, you get cupcakes with supernatural powers!

Okay, that last part was a lie.

But here’s the truth: Age-defying cupcakes are not on the regular menu. You must special-order. By the two! No six! No twelve! Baker’s dozen!

Keep them all to yourself on a lazy Sunday.

And let the torrid affair begin.

Order online at borba.net for delivery or pickup at Magnolia Bakery, 401 Bleecker Street, at West 11th Street (212-462-2572). (Yes, we know, you’ve committed it to memory. But we have to list it anyway.)