New York - February 15, 2006

Motion Sickness

Itsasickness

They say one man’s hobby is another man’s addiction.

We say you chose the wrong hobby if you’re not a little obsessed.

Those craving a new compulsion should test their willpower on Itsasickness, a new line of consumer-driven products that reference our societal illnesses and habits.

The company plays on addictive traits (smoking, binging, gambling) and the designer goods that enhance or eliminate them. Case in point: their line of leather totes (shopping is a sickness), patent leather journals (for your sick little thoughts), and artfully designed (not to mention highly addictive) candy bars made with Vosges Haut-Chocolat.

Next on tap: athletic gear, wallets, and tees. But in a sick world like this, the possibilities are endless. (Gin-infused lip balm, anyone?)

Itsasickness seems to be the brand for our times.

And, frankly, we can’t wait for our next fix.

Itsasickness, 132a Ludlow Street, at Rivington Street (212-995-9171 or itsasickness.com).