New York - March 14, 2007

Shell Shock

Ed’s Lobster Bar Opens

There’s a good chance that the menu in heaven looks something like this: lobster roll, lobster pot pie, grilled lobster, and — aw, what the heck — another lobster roll.

Paradise gets a step closer tomorrow when Ed’s Lobster Bar opens in SoHo.

Ed McFarland, longtime cook at Pearl Oyster Bar, is now going it on his own. And not a moment too soon: The east side has been itching for a proper seafood shack.

Ed’s is charming and unpretentious: long dining bar, a dozen tables in the back, gray wainscoting, and oceanic scenes on the walls. A fitting home for the simple, magnificent crustacean.

Right. About the lobster-rific menu. It includes all the heavenly wishes and a raw bar, clam chowder, steamers, PEI mussels, seared scallops, and New York bouillabaisse. And just about everything falls between $10 and $20.

Yes, pinch yourself. No, you’re not dreaming.

Ed’s Lobster Bar, 222 Lafayette Street, between Spring and Broome Streets (212-343-3236).

  Beachy, Charmer, Cheap, Lobster Roll