New York - May 16, 2007

Major Concession Stand

Heartschallenger Ice Cream Truck

Would summer’s soundtrack be complete without blood curdling screams of children chasing the warped, tinny song of the ice cream truck?

Now add joyful yelps from kids like us listening for the sound of Heartschallenger, the mobile treat shop from L.A. that’s making its way to our side of the country. While on a summer fun run, the truck will stock city-centric trinkets like Cobrasnake tees, graffiti stickers, zines and buttons from aNYthing, along with international ice creams and Japanese mix tapes.

Hail it down at street corners for Mexican fruit bars, Russian teddy bear bars, Italian spumoni slices, Pixy Stix, fudgesicles, and kosher bubble gum. Or hire the ridiculously adorable vehicle for a birthday bash or block party, and let guests clamor for yo-yos, paper fans, and indie-band paraphernalia.

The whiz and driver behind the West Coast hit, Leyla Safai, plays her own electronic music over the PA system and plans to take the van (and her band) on tour in Europe after hitting up Fashion Week and the CMJ Fest.

Sound like a treat or what?

For more information, go to heartschallenger.com.

  Comes to You, Good for Gifts, Hipster, Special Occasion