New York - June 19, 2007

Fantastic Plastic?

Anya Hindmarch’s I’m Not a Plastic Bag Totes

You are not a crook, a victim, or a plastic bag.

But you are a sinner, a saint, and a conscientious consumer. And if you could get your hands on one of those damn Anya Hindmarch totes, everyone would know.

But it’s been impossible to buy her I’m Not a Plastic Bag carryall, which, as you surely heard, was launched in partnership with We Are What We Do’s campaign to promote smart consumer behavior.

To date, 90,000 have registered for it online. (And they’re still waiting.) But you, you right-place-right-time shopper, can score the simple cotton carryall starting tomorrow. 

If the social change movement doesn’t pluck your high-fashion heartstrings, the cost — $15  — should.

Better get a move on.

Inaction speaks louder than words.

Available at Anya Hindmarch, 115 Greene Street, at Prince Street (212-343-8147 or anyahindmarch.com); 29 East 60th Street, at Madison Avenue (212-750-3974).