New York - December 07, 2007

A Brief Intro

Journelle Opens

What do the panties you’re wearing right now say about you? Emotionally unavailable? Disillusioned? Unable to separate whites from colors at the Laundromat?

The naked truth: You need a consult from Journelle, an effortlessly polished lingerie shop opening today in the Flatiron.

The boutique is generous in size and offerings. Racy bras, corsets, and chemises from Mimi Holiday, Chantelle, and Princesse Tam Tam settle in with Araks matchie cotton sets, Cosabella basics, and comfy Huit camis and shorts.

Luxe details, like walls upholstered in plum colored fabric, encourage lovers/partners/buddies to hang out; adjustable lighting puts you at ease while trying on and discussing your options.

Because contrary to your current panty beliefs, some unmentionables are worth mentioning.

Journelle, 3 East 17th Street, between Fifth Avenue and Broadway (212-255-7800).