New York - December 11, 2007

Bait and Tackle It

Fishing Lure Boutonnieres

Shopping for big fishies in small ponds has landed you in retail’s deep waters.

But you can cast a life line with these new fishing lure boutonnieres.

Inspired by the favorite pastime of lazy outdoorsmen, the brooch of the moment is composed of brightly colored feathers and fashioned by hand right here in NYC. The finished product is less kitsch, more cleverness. And at 45 bucks a pop, it makes a novel gift for any old chum.

Go on and take the bait.

Available at Jack Spade, 56 Greene Street, at Broome Street (212-625-1820).