New York - May 02, 2008

The Herbivore’s Dilemma

Farm Share CSA Deliveries

Alright everybody, you know how this game works. The total value of items thrown into your supermarket cart determines the winning team. Sixty seconds on the clock, please.

And they’re off. Way off.

Because the best stuff is still on the farm. Farm Share delivers CSA (Community Supported Agriculture) stakes of local produce from upstate to homes in NYC.

It’s coordinated by a book publicist who loves the farm-to-table concept and figured out how to deliver: by tag-teaming with milkmen commuting to the city, thereby eliminating the need for extra trucks.

From June through November, boxes of veggies (eggplant, lettuce, cucumbers, fingerling potatoes, etc.) and fruit (cherries, peaches, plums, etc.) will be dropped at doorman buildings (sorry tenement dwellers, early a.m. delivery means you’ve got to work it out with a security guy near you).

Sign up ASAP to secure space and help get capital to the farmers up front. Then look for the purple carrot logo — an homage to heirloom varieties lost during the uniformization of shipped produce.

Their time is up.

Available online at myfarmshare.com.