New York - July 15, 2008

Dear Motorcycle Diary

Ruby Helmets

Got your motor running — heading for the highway. Looking for adventure or whatever comes your way.

You were born to be wild. But, Mom’s right, it’s going to be hard to look cool when you have a deformed skull.

Before it happens, reach for a Ruby, a new brand of protective couture motorcycle helmets unleashed from Paris salons.

The spit-shining beauties fuse the best of retro styling with modern technology. Lightweight and chrome-plated, they guard impacts to the cranium and cradle your sweet noggin with a cushy lambskin interior (insert wolf whistle).

Inspiration for this collection, we’re told, comes from Steve McQueen, science fiction, mechanical beauties, and Tokyo biker gangs. And that’s pretty badass.

So don’t worry your little helmet head.

Available at Duncan Quinn, 8 Spring Street, between Elizabeth Street and Bowery (212-226-7030). To see styles, go to ateliersruby.com.