New York - August 04, 2008

Freshness Direct

My Fresh Shirt Cleaning Service

6:28 p.m. Race to shut down computer and turn off lights.

6:41 p.m. Break into high-heeled sprint to subway (gape-mouthed tourists and meandering nannies be damned!). Sweat.

7:01 p.m. Arrive at cleaners. Mutter obscenities at “closed” sign.

7:02 p.m. Recall hearing about My Fresh Shirt cleaning service, wherein customers select the best two-hour window for laundry pickup and delivery between 6 a.m. and 11:30 p.m.

7:15 p.m. Go online to clean up act with reusable, personalized garment bags and 100 percent perc-free, nontoxic cleaning.

7:19 p.m. Learn how the technologically advanced washing machines use 50 percent less energy and 66 percent less water.

7:24 p.m. Donate the exact amount needed to offset carbon emissions produced by your order. (Thanks, TerraPass buddies!)

It’s nice having someone else go that extra mile.

My Fresh Shirt (212-625-3131 or myfreshshirt.com).