New York - November 14, 2008

Momo Said Knock You Out

Momofuku Bakery & Milk Bar Opens

Announcer: Let’s get ready to crumble!

In the southwest corner, hailing from the mighty Chang dynasty, it’s the Sultan of Swine, the Ice Cream Dream, the Breakfast Specialist: Momofuku Bakery & Milk Bar. (Crowd goes wild.)

Commentator #1: Trained by heavy-hitting pastry champ Christina Tosi, this standing room joint’s pulling out all the stops. Look at it whipping up that snickerdoodle and salty pistachio caramel soft serve. Fingerling potato chips, cherry cola cherries, and julep crump toppings trounce the competition.

Commentator #2: Momofuku’s coming out swinging! You’d never know it’s a rookie opening Saturday morning.

Commentator #1: Only a top contender would throw those unorthodox combinations — chorizo challah, cornflake-marshmallow-chocolate chip cookies, pork belly and deep fried poached egg buns. I’m punch-drunk!

Commentator #2: It’s the sweet science.

Momofuku Bakery & Milk Bar, 251 East 13th Street, at Second Avenue (212-254-3500).

  Breakfast, Celebrity Chef, Experimental, Hot Date, Late Night, Momofuku Alert