New York - February 24, 2009

The Medium Is the Medium

303Grand’s Revolving Storefront Launch Party

We’re here to deliver our message. About a new shop that wants to deliver yours.

It’s called 303Grand, a revolving storefront for creative concepts by alterna-marketing company Street Attack.

Things kick off with the Choice Festival, fifteen days of free public events that show off the possibilities of a 1,400-square-foot white box. Expect theater, a clothing launch, indie film showcases (with mini treats from Kumquat Cupcakery), and crafting workshops.

But we’re most excited about the flavor-tripping party: Guests can ingest magical berries that temporarily make sour foods taste sweet (take a bag of lemons).

Plans are also underway for an exhibition on innovations in sound, a temporary wellness center (tea ceremonies, Pilates, Zen garden), and a 30-day pop-up wedding chapel.

So there’s something for everyone to promote.

303Grand, 303 Grand Street, at Havemeyer Street, Williamsburg (303grandnyc.com). Choice Festival, March 1-15.

Extra, extra: Read The Dossier while it’s hot! London Fashion Week is here.