New York - March 18, 2009

Girl, I’m Gonna Make Your Sweats

Maggie Ward Fancy Sweats

You’ve considered wearing sweatpants out on the town. But you’re afraid you’ll succumb to having the phrase “double team me” written across the rear; that you’ll start calling everyone “bro”; that your next step is neon Crocs.

Peel off your tight jeans and get comfortable with comfort. Then get inspired to relax with Maggie Ward, a gorgeous new line of elegant sportswear straight out of L.A. (fill in own joke here).

The loungy label classes up athletic silhouettes (bodysuits, windbreakers, sweats) with silk charmeuse, delicate Japanese fabrics, and a slim femme fit.

You can go from lazing to shopping to plane riding to partying (with heels!) without ever looking less than luxe.

No drawstrings attached.

Available at Poppy, 281 Mott Street, between Houston and Prince Streets (212-219-8934). To see styles, go to maggiewardco.com.