Online - August 21, 2009

Out of the Fordinary

Gerenford.com Launches

You spotted it on page 73, scoured stores near and far, and after a 47-minute heart-to-heart with Dot’s Closet in Duluth, the dress was yours.

Then Happy Clothes turned it into a bib.

Put down the hatchet and step away from the dry cleaner. Gerenford.com launches today.

Beat the rush on fall’s sweet/tough leather minis, pyramid-studded silk dresses, and cancan ruffle vests. Hang tight for limited editions, artist collaborations, and must-haves in categories entirely new to the brand, like shoes and accessories.

Really, expect anything that jibes with the company’s mantra: pretty, functional, and sensible in all the right ways.

Sounds like somebody else we know.

Available online at gerenford.com. Swindle alert! Do you know the name of the only Geren Ford piece that comes in the color regatta? The first 25 readers to send the correct answer to contest@gerenford.com will win an exclusive blue and white print cotton scarf from the collection.

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