JF & Son's New Store and Home Collection

Moving on Up — to the East Village

jf & son greenwich village boutique!

Spring is the time to migrate north — if you follow the flock.

Harbingers Jesse Finkelstein and Katie King of label JF & Son are expectedly early with their store’s Nolita-to-Village shift this weekend.

The new digs coincide with the debut of a home line: Lay hands on a mountain of ikat and batik pillows now; bed linens, rugs, curtains, and upholstery (custom order now) will arrive soon. A fortuitously timed collaboration of cheerfully bordered, circle-stitched quilts with artist Ulrike Müller is also in stock.

All textiles are designed and produced in-house, and Finkelstein let slip that they’ll be framing unused fabric squares flush with beading, sequins, and embroidery.

Spring clothing — in gauzy nude-pink silk with turned-out seams, longer hemlines, beaded collars, and laser-cutout patterns (another collab, with Queens-based nonprofit NYDesigns) — is trickling in.

And it’s bound to fly off the racks.

JF & Son, 56 University Place, at 10th Street (212-343-3131 or jfandson.com).

Photo: Courtesy of JF & Son

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56 University Pl
@ 10th St
New York, NY 10003